Paul Denning

I work with our clients to develop a digital strategy that will drive results, with clear KPIs and aligned to their business objectives. As Head of Digital Marketing, I inspire my team to execute, optimise and iterate digital marketing, CRM and CRO across various channels, content and audiences. I also work closely with our leadership team to promote our brand, the work that we do and to keep innovating our skills across the agency.

I've worked in digital marketing for over 10 years, across FMCG and e-commerce brands, financial and professional services organisations, and hospitality. My career path began in marketing for children’s toys, where I found my passion for digital campaigns and analytics and it has only grown from there.

What drives me professionally is turning data into decisions that actually move the needle for clients. I love the strategy workshops where we get under the skin of a business's real objectives, and I love it even more when the results land. The clarity we get from KPIs in a digital campaign are fascinating, you should see my spreadsheets and dashboards. Beyond the numbers, one of the parts of the job I value most is coaching my team and watching them flourish as the experts they are. 

When I put the spreadsheets down, I’m a big foodie. You'll often find me eating alfresco with a platter of seafood, or sniffing out the best tomatoes in a French market.