Head of Digital Marketing
We are looking for an experienced, commercially minded Head of Digital Marketing to join Switch's growing business in Jersey. This is an opportunity for a digital marketing professional who combines strong technical expertise with strategic thinking, client relationship skills and a passion for developing people.
About the role
You will play a key role in shaping and delivering digital marketing strategies that help our clients achieve their commercial objectives. Working closely with the CEO and the wider Switch team, you will ensure our digital expertise is translated into measurable client results, while helping to develop our digital team, strengthen our specialist network and grow Switch’s digital offering.
This is a varied role that combines hands-on technical delivery, strategic client advisory, team leadership and business development. You will be comfortable moving between analysing client always-on and campaign performance, developing client strategies, developing relationships with clients for mutual benefit, leading a high performing team and sharing your thought leadership and industry expertise with clients and the wider business community.
Key responsibilities
1. Digital strategy and client delivery
Develop and deliver integrated digital marketing strategies for existing clients, aligned to their business objectives, target audiences and commercial priorities.
Provide specialist expertise across SEO/GEO/AEO, paid media, analytics and digital performance measurement.
Identify opportunities to improve clients’ digital performance, increase visibility, generate leads, improve conversion rates and deliver measurable return on investment.
Translate data, insights and digital trends into clear, commercially focused recommendations for clients.
Work with account management and other Switch specialists to ensure digital activity is integrated with wider marketing and communications strategies.
Monitor campaign performance, establish appropriate KPIs and provide clear reporting on results, insights and recommended next steps.
Proactively identify opportunities to grow existing client accounts through new digital services, strategic recommendations and continuous optimisation.
Proactively identify opportunities to grow and attract new client accounts for digital marketing which have business development opportunities for the Switch business.
Keep abreast of changes in search, paid media, analytics, AI-driven discovery and the wider digital marketing landscape.
2. Digital team leadership and development
Plan, schedule and coordinate digital team workloads, ensuring priorities, resources and deadlines are managed effectively.
Balance client requirements, team capacity and commercial priorities to ensure high-quality, timely delivery.
Provide day-to-day guidance and support to digital team members, encouraging collaboration, accountability and continuous improvement.
Support colleagues in identifying their strengths, development needs and career aspirations. Build colleague development plans for each of your team to ensure they are market leading specialists who continue to grow at Switch. Ensure they have clear objectives and opportunities to build their skills.
Be our digital guru. Share knowledge, best practice and new techniques across the team, helping to strengthen Switch’s collective digital expertise.
Keep Switch ahead of the game. Identify skills gaps and future resource requirements, working with the CEO to inform recruitment, training and the development of the team.
3. Thought leadership and Switch profile
Develop digital marketing thought leadership content that demonstrates Switch’s expertise and provides valuable insights into digital marketing.
Identify relevant trends, emerging technologies, platform developments and industry challenges that can be translated into engaging content for clients and prospective clients.
Collaborate with colleagues across Switch to develop articles, insights, presentations, case studies, webinars and other marketing materials.
Position Switch as a trusted adviser on digital marketing, performance optimisation and the evolving search landscape.
Share expertise internally and externally to build the Switch’s reputation and demonstrate the commercial value of digital marketing.
4. Client relationship management and strategy events
Plan and host specialist client events, workshops and briefings designed to improve clients’ understanding of digital marketing and its commercial potential.
Develop accessible, engaging content that demystifies technical subjects and helps clients make informed marketing decisions.
Cover topics such as SEO, PPC, analytics, AI-driven search, GEO, measurement and digital strategy.
Use client events as an opportunity to strengthen relationships, demonstrate Switch’s expertise and identify opportunities to support clients further.
Encourage knowledge-sharing and discussion, ensuring events deliver practical value and actionable insights.
5. Business development and industry networking
Maintain and actively develop a strong network of digital marketing specialists, industry contacts and potential collaborators.
Leverage this network to identify opportunities for partnership, specialist resource support and recruitment as the Switch’s digital capability evolves.
Work with the CEO and wider leadership team to identify and develop business development opportunities in the Jersey community.
Develop your profile in the Jersey community by attending the relevant networking and industry events in the business community.
Recognise opportunities to introduce new services, develop existing accounts and engage prospective clients who could benefit from Switch’s expertise.
Support pitches, proposals and client presentations by articulating the Switch’s digital capabilities, strategic approach and potential commercial impact.
Build relationships within Jersey’s business community and relevant digital marketing networks to raise the Switch’s profile and generate new opportunities.
6. Continuous improvement and innovation
Evaluate emerging digital marketing tools, technologies and methodologies, recommending those that could improve client outcomes or our efficiency.
Develop processes, frameworks and best practices that support consistent, high-quality digital delivery.
Explore how AI and changes in search behaviour are affecting discoverability, customer journeys and digital performance.
Encourage a culture of curiosity, experimentation, knowledge-sharing and evidence-led decision-making.
Work with the CEO to evolve Switch’s digital proposition in response to client needs and market opportunities.
Skills and experience
Essential
Proven experience in a digital marketing role, with strong practical knowledge of SEO, PPC and digital performance measurement.
Experience developing digital strategies that are aligned to client objectives and deliver measurable commercial outcomes.
Strong understanding of Google Analytics 4, including reporting, performance analysis and the interpretation of data to inform recommendations.
A good understanding of how organic search, paid media, content and conversion optimisation work together.
Experience managing multiple projects, coordinating workloads and working to deadlines.
Strong client-facing communication skills, with the ability to explain complex digital concepts in clear, accessible language.
Commercial awareness and the ability to identify opportunities to improve client performance and grow accounts.
An interest in developing people, sharing knowledge and supporting colleagues’ professional growth.
Excellent organisation, analytical thinking and problem-solving skills.
A proactive, collaborative approach and the confidence to take ownership of projects and recommendations.
Desirable
Experience with Google Tag Manager, Looker Studio, conversion tracking and attribution.
Experience with keyword research, technical audits, on-page optimisation and digital content strategy.
Familiarity with Google Ads campaign planning, optimisation, budgeting and reporting.
Understanding of Generative Engine Optimisation (GEO), AI-powered search and the implications of large language models for brand visibility and discoverability.
Experience in an agency environment, managing multiple clients across different sectors.
Experience mentoring colleagues, coordinating a team or supporting individual development plans.
Experience delivering client workshops, webinars, presentations or industry events.
Experience contributing to thought leadership, new business pitches or account development.
An established network of digital marketing contacts and specialists.
Measures of success
Success in this role will be demonstrated by:
Digital strategies that deliver measurable improvements against clients’ commercial objectives.
Strong client satisfaction, retention and growth of existing accounts.
Effective scheduling and coordination of digital team workloads, with clear priorities and consistent delivery.
Improved digital team capability, engagement and progress against individual development plans.
A strong pipeline of thought leadership content and well-attended, valuable client events.
An engaged network of specialists that supports recruitment, collaboration and access to new expertise.
New business and account growth opportunities generated through digital insight, networking and proactive client advice.
Continued development of Switch’s digital proposition, reputation and competitive advantage.
Reporting and working relationships
This role will report to the CEO and work closely with account management, client services, creative, strategy and other Switch specialists.
As a key member of the specialist team, the role will contribute to both the quality of client delivery and the wider commercial success of Switch. The successful candidate will combine technical credibility with a collaborative, growth-oriented mindset, helping Switch deliver excellent work for clients while building its digital capability for the future.
Our values
Our Switch values shape how we work, how we support one another and the relationships we build with our clients.
The successful candidate will bring these values to life in their everyday work, helping to create an environment where people feel supported, clients feel valued and great work thrives.
Curiosity
We are inquisitive, open-minded and committed to learning. We challenge convention, explore new ideas and embrace the changing digital landscape to find better ways to deliver results for our clients.
Energy
We bring enthusiasm, initiative and momentum to everything we do. We are proactive, embrace challenges and inspire those around us to turn ideas into action and deliver exceptional work.
Love
We care deeply about our clients, our colleagues and the work we do. We act with empathy, generosity and integrity, building trusted relationships that create shared success and lasting value.
Personal attributes and behaviours
We are looking for someone who combines technical expertise and commercial acumen with the behaviours that make a positive difference to our team, our clients and our business.
Curious: Has a genuine appetite for learning, questioning, exploring and innovation. Keeps pace with developments in SEO, PPC, analytics, GEO and AI, and actively looks for new ways to improve performance and deliver value.
Energetic: Brings enthusiasm, initiative and a can-do attitude. Takes ownership, creates momentum, embraces challenges and motivates others through their commitment and passion for digital marketing.
Caring and relationship-focused: Demonstrates our Switch value of love by showing genuine care for colleagues and clients. Listens, acts with empathy and builds relationships based on trust, respect and a shared commitment to success.
A team player: Actively contributes to a collaborative, supportive and high-performing team. Shares knowledge, celebrates others' successes, helps colleagues overcome challenges and puts collective success alongside individual achievement.
A values-led ambassador: Consistently lives and champions curiosity, energy and love through their decisions, behaviours and interactions. Helps create a positive Switch culture in which people feel valued, motivated and empowered to do their best work.
Collaborative and commercially minded: Builds strong, mutually beneficial relationships between the Switch team and our clients, ensuring that collaboration creates value for both parties. Understands clients' businesses, anticipates their needs and brings the right people together to achieve shared commercial objectives.
Strategic and analytical: Connects digital activity to wider business goals, using data, insight and critical thinking to identify opportunities and make evidence-based recommendations.
Communicative and influential: Communicates confidently and clearly, makes complex digital concepts accessible and builds credibility with clients, colleagues and external specialists.
Organised and accountable: Manages competing priorities effectively, coordinates workloads and takes responsibility for the quality and timeliness of delivery.
Entrepreneurial and proactive: Spots opportunities to grow client relationships, develop new services, strengthen Switch’s network and contribute to business development.
Supportive and empowering: Takes an active interest in the development of colleagues, sharing expertise, encouraging growth and helping others achieve their potential.
What success looks like in our culture
The successful candidate will be someone who:
Brings curiosity to the way we think, energy to the way we work and love to the way we treat people.
Creates an environment where colleagues feel supported, knowledge is shared and the whole team can thrive.
Builds trusted, mutually beneficial relationships with clients, understanding that our success is connected to theirs.
Balances high standards and commercial ambition with empathy, collaboration and respect.
Inspires confidence in our digital expertise while remaining open to learning from others.
Helps make Switch a place where talented people want to work, clients want to partner with us and everyone has the opportunity to do their best work.